Owning a small business is fascinating, but not having a website for it can leave you behind the race. The website serves as an online presence in the digital space. It helps to showcase your businesses to a wider customer base and provides them with all the required information in a single spot. According to the score association, 97% of customers search for products online.
Now, as much as it is important to have a website, it is also equally important to choose the right builder for it AKA your website platform. In current teas, there is a sea of options you can choose from. It can be a bit overwhelming and confusing. Some of them are best at providing E-commerce, while others are for security. A general rule of thumb is to select a website platform with CMS-content management systems, a platform that can match the speed of your business’s growth and works well.
However, here are our top 5 tips to help you make the right decision while choosing the platform!
Cost factor:
Search for a service provider that suits your budget and provides you with a set of solutions for your online presence such as security features, domain name, etc. A cheaper option for website building would be DIY website builder platforms that let you create without requiring any special skills. Godaddy or Network solutions, are the platforms that provide you with tools to create a website on your own or hire someone to do it. The first thing that you will have to buy is a domain, and these platforms can help you with it.
One cost-saving tip would be to select a website platform that provides you with pre-made templates and work on them yourself. Your final cost will depend on how much you plan on working yourself and outsourcing by hiring a developer.
Security solutions:
It’s important to opt for a platform that provides built-in security features, like SSL, to protect you and your visitors against hackers. Using a WordPress site, you will have to tackle security concerns on your own.
A website builder can, however, offer everything under a single roof and take the burden of responsibilities away from you. This leaves you with time to focus on other business requirements instead of facing the hurdles of maintaining your site on your own.
Helpful customer service:
Make sure the website builder that you choose has active customer service ready to coach you on every step of building your site. A website platform already has a pack of experienced developers, and designers whose experience can opinions can be useful to you. Do a little background research on the internet to see real reviews of the platform.
Experienced platform:
It’s risky to invest in a platform that just popped up. You may not get much evidence of their success rates. A safer approach would be to go for a website builder that’s renowned and has been around for a while.
Growth adaptability:
A good website builder would be one that can maximize your online presence i.e. grow your website as your business grows. For example, in the future you might require more than just two pages of the website explaining your services and contact info, you might want to write content for your site, get the site listed in key online directories, or have a separate page showcasing your work! So, choose a provider that can help with strategies and can scale according to your business growth.
Lastly,
“We don’t just build websites, we build websites that SELLS”- Dr. Chris Dayagdag
If you wish to get your website designed professionally at a discounted price that goes well with a tight budget, contact us right now at http://strategyinn.com/
