If you are a brand on Facebook, you would want more people to know about it. Running digital marketing campaigns on Facebook helps you do that. But you see some people as potential customers, so you focus more on them and try to attract them. They are also known as your target audience. In order to attract these potential customers, you have to use Facebook Ad-Retargeting, to keep them reminding about your brand.
What is Facebook Ad Retargeting?
Have you ever scrolled on Facebook and kept seeing the same ad repeatedly? This targetting of a single user, again and again, on Facebook is called Facebook Ad-Retargeting. These retargeted ads are the ones you only show to the users that have interacted with your brand. For Facebook Ad-Retargeting, you track the activity on your website and create ads for that audience, to constantly remind them.
How does Facebook Ad retargeting works?
Facebook Ad-Retargeting is a tactic to attract those users who have already shown interest in your brand. Since your target audience is already familiar with your brand, there are relatively more chances that these ads have a higher conversion rate.
People are more likely to return to the website they visited once and keep seeing its relevant ads on Facebook & Instagram.
How to start with Facebook Ad Retargeting
So you finally decided to start with Facebook Ad Retargeting to lure visitors and turn them into customers. Well, it begins with a simple app called Facebook Pixel. Facebook pixel is a piece of code that tracks the activity on your website and utilizes the information to split the visitors into multiple groups and creates a personalized ad for each group.
1. Setup Facebook Pixel on your website
First of all, you have to install Facebook Pixel on your website. It is a small piece of code that tracks and groups the visitors on your website based on their activities. This way, you can create a personalized ad for each group.
2. Create custom audiences
With the addition of Facebook Pixel on your website, you will see the visitors’ activity, giving you the audience for retargeting, there you will need to create a custom audience group, depending on their activities. For example, if someone browsed through wrist watch section, you can add them to the audience of watches, fashion or jewelry.
3. Set your campaign objective
After building the custom audience, you need to set your campaign objective. There are two most popular campaign objectives,’ Traffic and Conversions.’ The choice varies differently, depending on the situation and type of website you have. For example, select the traffic option if you want people to return to your website. But, if you want more conversions or people to buy from your store, then go for Conversion.
4. Create a personalized retargeting ad for each audience
After you have set your campaign objective, create a personalized ad for each audience in a way that a person you are trying to get back finds it relevant and attractive.
5. Set Ad limits
You don’t want to annoy your audience by showing them your ad after every other feed or video they watch. You have to remind and attract them in a way that encourages them to make a purchase the next time they visit your website. Facebook allows you to set the frequency cap of how often a person sees your ad. Set it to a limit you think will not annoy them.
6. Track your results
On the road to having a higher conversion ratio, you need to track your results and the success of every campaign you run on Facebook. Monitor and optimize your retargeting ads, and improve them with time, so the numbers keep increasing. For example, if you see your ad has a low success rate or is failing to attract customers change the ad or modify it to something that catches your target audience’s eye in the first place.
Conclusion
Facebook ads and retargeting ads are a prominent and brisk way to improve the conversions on your website that’ll help you get the sale and grow your website. Someone who is looking to grow their business should give it a try. Having said that, it is a great tool for digital marketing and has proved to be successful.
Lastly, If you need help Facebook ads, we at strategy inn are happy to help. Contact us at https://strategyinn.com/
