Would you like to send pertinent e-mail messages to prospects for higher reach and engagement? Well, you’ve got AI! Assimilating, analyzing, and interpreting data for various purposes, such as generating ideas, personalizing content, or propelling conversions is what AI-powered email marketing is about. Some of the best online tools are MailChimp, ClickUp, SmartWriter, and more.
Ways to Utilize AI for Email Marketing
1. Content Ideation
Using artificial intelligence to manage idea generation requires specific prompts and detailed information. ChatGPT, for example, can generate compelling email marketing campaign ideas by analyzing audience demographics, industry trends, and user engagements.
2. Email Validation
Artificial intelligence can assist in curating a quality email list. It can review email programs and analyze metrics to determine the authenticity of a single email address. Low-quality emails are skipped to save time and effort. Lastly, you can also track responses and interactions to manage the quality of email addresses.
3. Email-Sending Frequency
Artificial intelligence can be a boon or disaster when it comes to sending emails to individuals, businesses, or corporations. Too many emails can risk burning out recipients: They might block or unsubscribe the email address. To forward emails through AI, it’s best to schedule them according to time and readers.
4. Content Creation
The best tool for email marketing content creation is ChatGPT. As of March 2024, there are 180.5 million monthly users of the exemplary AI tool. As we know how AI-based idea generators can provide creative concepts, it is convenient for the algorithm-based bot to create a novel email campaign, based on unique prompts and queries.
The email can be designed too: You can use unique graphics, including images, animation, and more. However, there’s a dark side to AI: It cannot replicate human-based quality. In addition, inaccurate information and figures can disrupt the entire content structure.
5. Email Personalization
Who wouldn’t like to have a personalized message being forwarded to a promising prospect? The process, however, is time-consuming. If you will use ChatGPT for writing electronic mails, provide some personal information, and voila! The difference is there!
Benefits of AI in Email Marketing
As stated by a reliable source, “Artificial intelligence is not a substitute for human intelligence: It is a tool to amplify human creativity and ingenuity.” Likewise, there are other similar benefits that AI offers for email marketing:
- Increases Revenues
- Decreases Costs
- Extract Data Sets
- Scaling Email Campaigns
- Customize Email Retargeting
- Make Smart Segmentation
Real-Life Examples of AI in Email Marketing
Farfetch, a fashion-oriented company, used Phrasee, an AI tool for branding content with optimization and advanced controls. The app tested tones, styles, phrases, and words. Moreover, it discovered the language that resonates with its audience.
This strategy was implemented in their email marketing campaign and the results were amazing: A 38% average CTR and a 31% average open rate increase in its trigger campaigns. The brand voice was upheld, catering to thousands of prospects with a promising response. Other companies also opted for AI-driven email marketing campaigns, using Persado, Whispir, and Ink.
Are you an AI enthusiast? Continue your marketing journey with more action and attraction!
