Here is a comprehensive blueprint just for you!

Keywords are those specific terms that a site visitor types into a search engine to search for information. The search engine then brings up the results (websites) altered just according to the keywords used. The sites which contain the same search terms as the ones used by the users are displayed. So, these key phrases or keywords play a vital role in bringing you traffic. Researching and using the right ones can surely amp up your ranking and pave an obstacle-free path to search engine optimization success.

Importance of keyword research:

It is important so that you can craft a plan that fits right with your audience’s demands and needs. You will not be using terms not being searched or terms opposite to what your visitor searches. It increases your traffic by bringing the right targeted audience.

Here are a few tips that can help you with keyword search for SEO.

Start with discovering your target audience.

Once you have decided on your niche, know who you want to reach. Your audience has to be relevant. Knowing who you want to reach will help you research keywords specifically for them. For example,  If you run pet care for a dog niche website, your target audience has to be dog owners only. Not just anyone with pets. You can then try finding the search terms most dog owners use when searching for information on pet care for dogs.

Create a list on your own.

While you are trying to learn about your target audience, note down every possible keyphrase or  keyword that you think your specific visitors might use. One way to make this list more effective is to address what problems your product solves, the benefits it yields, and why your potential customer needs it. Convert your answers to key phrases and keywords.

Use keywords tool:

One such tool is google itself! Use the keywords from the list you created and start typing in the search engine. Notice how google will start suggesting related searches. Start noting them down because those are the inputs people actually searched for! By now you will have quite a list of keywords relevant to you and your audience.

There are other online tools as well that can help you with knowing search volume trends, keyword difficulty, data filtering, SERP analysis, and keyword suggestion. A few such tools are 

• Google keywords planner
• Keywords Everywhere
• keywordTool.io
• Answer the public
• Google Trends

Look out for your competition:

Measure the competition your niche will have to face. It will help you determine which kind of keywords you have to use. For e.g. If competition is really high, long-tailed keywords will work the best and in case less competition head terms will help you rank. Now, what are long-tailed and head-term keywords?

Long-tailed keywords: These are longer more specific keywords that are generally searched less and focus the most on the niche.

Head terms: short keywords, mostly taken by big brands.

Search for your competition and then see which one of these is going to target your goals.

“If you don’t have a long-tail SEO strategy, you’re missing out.”-Aleh Barysevich, Founder of SEO PowerSuite.

Now, get ready to put all of this into action

You are done learning the theory, it’s time to do your keyword research for SEO and come up with the keywords that are most suitable for your company. One last tip, try to minimize using key phrases. 1 or 2 should suffice.To discuss your keyword research, contact us right now at https://strategyinn.com/