What is the Impact of social media on search engine rankings?

Having a higher SEO rank is essential for the success of your website. It brings more traffic and increases your search visibility. It can be challenging to have a higher search engine ranking with the amount of content uploaded each day, but with the help of social media, the odds for a better rank increase.

Social media does not affect your rank directly, but it will have its impact, which could help to rank up in search engine rankings. 

Social media is the most effective way to promote anything. You can boost your traffic on your website by simply adding your website links to social media. When you add a link on social media, more people looking will open it, thus increasing the traffic on your website, which will eventually lead to a better SEO rank. Secondly, on social media, mostly when people like anything, they share it with their friends and circle, which will bring even more traffic if they like your content, and this can go on as more and more people share, hence increasing the traffic and a better SEO rank, as again your rank increases with the amount of traffic on your website. 

Most search engines also use social signals for their rankings. Social signals in SEO are the amount of time your content is liked or shared, and how much reach your website has on social media. Promoting your content on social media, attracting users, raising the number of likes and shares on your content, and having more and more presence on social media will improve your social signals, which will also improve your rank in Search engine rankings. Even though Google denies the use of social signals, it is safe to say they have an impact on Google. Google wants to connect websites with their respective social media profiles, so it can be looking for signals that connect our website to specific profile URLs.

How to create engaging social media content

You are a content creator, for example, a writer. So you wrote an article on your website, created social media content for it, and posted it on social media. You check back after some time and see little to no interactions. Even though your article was creative and engaging, your way to promote it on social media was not.

“Social media: Don’t use it to impress people, use it to impact people”

 Here are some tips on how you can have engaging content on social media.

1. Stay relevant: Know your audience and post the content that seems relevant to both your profile and audience. For example, having a writer’s profile, and posting about something irrelevant will only lower the user’s interest in your profile, and when someone browses through your profile, they won’t have your best impression as a writer.
2. Creativity: Graphics and visuals attract the human eye more than plain text. Having a good presentation is an important tool to convey your message. Try to add text designs and visuals in your posts, as it is more likely for someone to read an eye-catching image, than plain text.
3. Interact with your audience: Try to interact with your audience, and let them know you care about them following you, like replying to their comments, running polls, and hosting live Q&A sessions.
4. Keep it simple: On social-media people usually don’t like to read whole paragraphs on anything. Cut it short by telling your story simple and short.
5. Don’t be boring: Adding a little bit of humor to your posts. Social media is platform people mostly visit for fun. Don’t always be humorous, but a little bit of humor in some of your posts can be a great way to attract users on social media.

Conclusion:

Social media is a great tool for gathering an audience, but you have to be cautious with your posts, as your every post can either raise the audience or make them walk away. Keeping these tips in mind, also depend on your guts on how you can make your posts more engaging. Lastly, we are happy to assist you if you need any help regarding your social media marketing strategy. Just simply head over to our site and book yourself a FREE consultation call. https://strategyinn.com/