The digital connection between the brand and the customer using tools, such as artificial intelligence is called personalized marketing. Analyzing data with CRM, creating tailored messages, and implementing marketing strategies are the essential stages of developing trust-based customer relationships that lasts for decades. The ‘Made For You’ concept is the new revolutionary model for global firms and entrepreneurs to increase leads and revenues.
Let’s study with a paradigm. Mike, the homeowner, is in charge of grocery shopping and meal planning. He purchases weekly at Mel’s Grocery. With advancements in technology, the shop owner takes the initiative of hiring a software firm to develop a mobile app. Mike, on the other hand, starts to use the application and soon, converts into a loyal customer. Now, he can easily place orders and earn discounts on deals.
The app stores the order and sends a push notification when it is ready for pick-up. Marcella, the marketing manager, uses artificial intelligence to ensure that the push notification reaches Mike’s device when he opens it, making it easier for him to manage work efficiently.
AI in Marketing – A Personalized Approach
According to research, more than 60% of online shoppers would sever their brand connection if they received non-personalized content. Modern-day firms and corporations are aligning their resources in accordance with the customer’s preferences, opting for the induction of artificial intelligence in their marketing plans. Does your brand cut the mustard?
Besides data analysis and forecasts, AI systems can scale and automate marketing campaigns in real-time. It can detect patterns, make predictions, and create customized experiences for thousands of clients concurrently, without any human intervention. These actionable changes conserve time and effort while enhancing consumer’s experience.
Tom Winter, CEO of SEOwind, said, “AI-powered chatbots and virtual assistants can offer real-time customer support and personalized recommendations based on user interactions.” These tools permit corporations and entrepreneurs to cut costs by programming repetitive tasks. Moreover, they can handle the entire purchasing process, from product choice to checkout.
Benefits of AI for Personalized Marketing
Generating a firm grip over the entire marketing industry, artificial intelligence is one of the main reasons for higher leads and engagements. Following are some advantages of AI:
- Multi-Tasking Capabilities
- Rapid Data Collection & Analysis
- Multi-Lingual Approach
- Personalized Customer Journeys
- Seamless Shopping Experience
- Automated SM Engagement
AI uses different techniques to analyze and present information to users: Deep Learning, Content-Based Filtering, Collaborative Filtering, and NLP (Natural Language Processing).
Personalized AI Marketing – Examples and Contributions
JP Morgan’s Chase’s Trust struck a deal with Persado, a new IT startup, when an AI-generated copy had higher click rates. They managed a massive 450% uplift in click-through-rates on advertisements. In a report, Kristen Lemkau, CMO at JP Morgan, stated, “Persado’s technology is promising. It reworked the entire data (copy and headlines) that a marketer, with his experience, couldn’t have. And, the solution worked!” CopyAI, Jasper AI, and Closerscopy are some of the best AI-copywriting tools.
The News Movement, a social media platform, opted for artificial-intelligence-powered Sprinklers Unified-CXM, which analyzed, interpreted, and recognized customer actions and preferences with meticulous detail: Their objectives (high user engagement and traffic) were met in quick time. Some of the best AI tools for social monitoring are Meltwater, Emplifi, and SentiOne.
Is your firm in need for AI-driven marketing? Opt for Strategy Inn Media, a futuristic and innovative digital marketing firm based in London, Ontario.
