Online Advertising: Tips and Tricks for Success
According to Business, 93.79% of businesses are on social media advertising. Incorporating the biggest social media advertising platforms like Facebook or LinkedIn, aka one of the biggest sources of leads having millions of user, social media advertising allows brands to grow, to nourish, and to get known. It aids businesses in achieving their potential. Proof of this is all the brands that thrive on these platforms generating loads of leads and earning millions per year.
However, simultaneously there co-exist brands that have been on social media for quite a while, yet still they barely see any progress let alone any achievements. Therefore, when stepping into the world of social media advertising / marketing, it is crucial to use the right strategies that guarantee progress. So, here are the best tips that will make your business thrive on social media advertising.
Strategy
I cannot stress enough how important creating a strategy is. Each platform has its algorithm and objectives. Notice the contrast between different platforms to comprehend the atmosphere of the platform better. Consider these steps
- Set goals
Before even making your advertisement set a crystal clear straightforward list of objectives of the post. Ask yourself what you are trying to gain from the post. Is it lead? Is it customers? Is it more conversion rate? Is it higher engagement? Or is it simply just more audience? Make that clear in your mind.
- Identify your target audience
Perform research on what demographics are suitable for your brand. Most importantly, learn about their country/city and their age. For example, if Gen Z suits your brand more, then make your strategy and layout according to the type of posts that are popular among Gen Z-ers.
- Learn about your audiences
Learn about your existing audiences, post polls, analyze their likes and dislikes, and preferences with the help of surveys, take a good look at demographics, Answer their questions, and learn what type of questions most of your audience is asking.
- Set a budget
Set a budget and optimize your work to the budget. Know what your brand represents and stands for. Although putting your most popular post of your as a paid advertisement is wise, it is also important to realize that it serves as the face of your brand. Therefore it is important to make sure that your paid advertisements convey your brand message well.
Time and place
You might’ve heard of the most “active times on Facebook” or something similar, but that is not what I’m referring to. By choosing the right “time” and “place” to post I mean the right era and right platform. Considering the latest trends is an important advice, but implementing it correctly is also important. If your post is following a dead or overrated trend it will just get buried under the trending posts and never make it to your audience.
As discussed earlier, the different atmospheres of different platforms, it is important that the atmosphere of your ad matches the atmosphere of the platform, and sets right in the audience’s objective.
Benefitting video format
During Covid and post-Covid times, there’s been a sudden rise in video content, and it’s only right for you to benefit from it. Nevertheless, make sure you’re not overusing this format – there’s no need to turn that static post into a reel.
Design your ads for a mobile
Unless they’re unable to use their mobile for some reason, people always use mobile for their daily dose of scrolling. Therefore, design ads keeping mobile in your mind. Keep it minimalistic, and easy to navigate.
Experiment and Learn
This may be either your first or tenth article on how to make progress in social media advertising, and you’ll likely search for a few more. Although I guarantee these tips mentioned will show you progress, nevertheless, everyone has a difference in their experiences, so it is also good to experiment if you have not yet, and learn on your own.
