Red Swan Pizza is a popular pizza chain with a branch located in Lloydminster Canada. Known for their delicious pizzas and excellent customer service, Red Swan Pizza aimed to enhance their online presence and increase follower engagement on social media platforms. Challenge: Red Swan Pizza approached us with the challenge of boosting their social media presence. Their main goals were to increase their follower count, improve engagement rates, and create a consistent brand image across various social media channels. With their social media accounts starting from scratch, the task was to establish a strong online presence within a short period.

Strategy:

1. Consistent Branding: We started by developing a consistent branding strategy for their social media profiles. This included creating a cohesive visual identity, including logo usage, color scheme, and tone of voice, to ensure brand recognition across all platforms.

2. Visual Content Creation: To attract and engage the audience, we focused on designing visually appealing social media posts These posts were optimized for each platform, including Instagram and TikTok, to resonate with their respective audiences.

3. Community Engagement: We implemented strategies to interact with the local community and foster relationships with potential customers.

 

Implementation:

1. Social Media Account Setup: We set up Red Swan Pizza’s social media accounts on Instagram, Facebook and TikTok, ensuring consistency in branding and messaging across all platforms.

2. Content Calendar: A content calendar was created to plan and schedule social media posts in advance. This ensured a consistent flow of content and maintained audience interest over time.
3. Engagement Tactics: We actively engaged with the local community by participating in relevant local events, collaborating with other businesses.
4. Analyzing Performance: Regular monitoring and analysis of social media metrics allowed us to track the campaign’s progress and make data-driven adjustments to optimize performance.
5. Results: Within just 17 working days of launching the campaign, the results were remarkable:

• Instagram: Achieved 60+ followers, representing significant growth from zero followers at the campaign’s outset.
• TikTok: Garnered 1000+ views on TikTok videos, showcasing Red Swan Pizza’s reach and engagement on the platform.
• Engagement Rate: Witnessed a substantial increase in engagement rate, indicating a growing interest and interaction from the audience.