According to research, 74% of customers rely on social media for customer acquisition to manage their purchasing decisions. A huge number, one must say, but there’s more to just having an online presence. This industry carries an opportunity for entrepreneurs and businesses to engage with clients on a personal as well as professional level. Moreover, individuals can transfer data in various forms, such as images, videos, and audio for more engagement and recognition.
With 58% having increased their use of social media since 2020, it’s evident that its charm will cater to more users as time passes by. With regard to consumer behavior, social media’s impact is immense. Let’s discuss the top reasons as to why it is so.
How to Use Social Media for Customer Acquisition?
Buying Directly from Social Media Platforms
Brands on social media assist customers to stay informed about new products or services. According to McKinsey, users prefer three or more channels for each purchase outing. Most of the individuals prefer Facebook, Instagram, or TikTok. SM platforms continue to experiment with new features and capabilities to present brands with new revenue streams. For example, TikTok, launched in September 2023, enables users to purchase items easily.
Two-Way Engagement with Brands
A brand is no longer a faceless identity: It represents a business or company with its advantages, price, packaging, and more. With social media marketing, commodities are showcased in a uniquely inspiring manner: Animations and imagery help ensure a massive boost in engaging regular or new customers.
By placing brands on different social media platforms, viewers can connect easily, from liking posts to sharing brand-related content. SM shopping is a convenient way to convert prospects into customers, either local or global. Concurrently, social media marketers can chat and discuss with visitors about the brand’s offerings, deals, or discounts (if any). Feedback is an important aspect for both brands and clients on social media.
Customer Services
Before the advent of social media, customers interacted with a brand by emailing, calling, or visiting locations. However, modern technology has paved different ways for users to connect with the company: One of them is social media. Besides the communication methods listed above, clients or prospects can video call or text. As of today, social media is the preferred choice for reaching out with a customer support issue.
Authenticity with AI
Reliable, non-promotional posts are the ones viewers don’t see from companies on SM. As for the limitations of the human mind, creativity is somehow restricted. Enter Artificial Intelligence: A dependable tool for users as well as brands. According to research, 81% of marketers acknowledge the use of automated services and its positive impact on businesses.
Personalized marketing techniques, fresh content for readers, and better communication through chatbots are some of the advantages offered by AI. More so, it can create engagement strategies to cater to prospects amiably.
Reviews & Recommendations
Garnering customers through reviews is a skill that many brands don’t have. However, with the introduction of AI, businesses can connect with promising prospects with personalized emails, messages, or freebies. Comprehending individuals or other businesses has become easier; data analysis and strategy development tools have created clear pathways for users to interact with clients without much hassles.
Reviews help businesses grow on the web; search engines like Google and Bing direct the brand on Google rankings, enhancing customer base and brand image significantly. With social listening tools like Sprout, businesses can analyze the entire review-to-feedback process, enhancing customer engagement along the way.
Best Social Media Platforms for Customer Engagement
Following are some of the best platforms for businesses to connect with clients on social media:
- YouTube
Finding customers on social media is easy once the process is visualized properly. Social media advertising is one such tool to promote businesses. So, what do you think? Is social media viable for brand promotion or not? Comment below!
