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The forever evolving trends.
In order to stay relevant to the time and age, the brands and their logos evolve according to the era. Previous logos are proof of development and modernization. It helps to improve past mistakes and update to the latest trends. Regular redesigning makes the logo more appropriate and timeless.
To deliver this concept of logo evolution, we have picked a few brands to study.
Evolution of Amazon:
In the earliest stages of amazon, the logo can be seen as a monochrome abstract road. Which, clearly, had no brand identity.
Over the period of time, they changed from making a logo with a big ‘O’ to a lowercase type font wordmark with an orange underline and finally created the existing logo in 2000 which speaks volumes and represents the different items present on amazon.
Evolution of Shell:
Literal logos were a thing of the past. Shell had its logo which was a dubious black and white illustration mimicking a real shell. It’s an ideal example of evolution as it portrays past trends in the best way possible.
The details were later added to the shell, such as colors and lines, to make it closer to reality. It had bright red lines and a yellow-color-filled shell. But now, since the trend is more inclined to simplicity, the shell has retrieved fewer details and is more minimalistic.
Evolution of Apple:
One of the leading technology brands had its first logo designed in the mid-70s. It was nothing close to the one we see today. However, apple imagery was introduced in the logo in 1976.
There hasn’t been a very drastic change in their logo except for some finishes and color editions. It has remained intact for more than 3 decades! Now that’s the uptake of good brand name and identity.
Evolution of Starbucks:
Starbucks used to have a monochrome siren design as a logo which was relevant to the audience and brand identity back in the day.
It started to experiment with colors, green and white, in 1971. Nevertheless, Starbucks never lost its original design, a siren. In 1992, a little change was made by bringing the typeface closer to the siren. Finally, in 2011, Starbucks designed its present-day logo by dropping its wordmark and sticking to the green and white color scheme.
Evolution of Adidas:
The Adidas logo has always contained a wordmark. It gets simpler with time. In 1924, it had shoes drawn along with the word mark in the logo which gradually turned into a monochrome wordmark by 1950. The logo was matured by inverting the color schemes i.e., black wordmark and white space around it.
A total of four logos were designed by Adidas by 2005 each of which had a variation in shape and color scheme.
What is there to learn from logo evolution?
The logo evolution journey of the various brands mentioned shows the growth and how well the brands managed to stay up to date with the trends. They maintained their brand identity by staying relevant to the time. Adapting and embracing change is what gives us a free hand to create opportunities in the current time. Keep updating your logo timely and enjoy the perks of staying appropriate with time.
Lastly, to learn more click on the click NOW and get yourself a whole brand kit for the price of a logo!
