Whether you are starting a small business and need a unique logo designed or you already own a running business and wish to revise your logo, you will always want the best out of your time, energy, and money. The best option which saves all three, and yet, exceeds your wildest imagination is a designer who has already worked on similar projects.
Now, we understand trusting someone with the responsibility of creating a logo can be dicey. After all, it’s your entire brand identity that they will create, and handing the fate of it to someone can be a little intimidating. However, it’s also the smartest thing you can do and as long as you know how to collaborate effectively, they can definitely deliver the product worth the risk!
We have accumulated a few tips that can make your collaboration with your designer smoother and result in the brand-aligned logo of your dreams!
Do your research and figure out what you need:
Do your homework first. Search about the current trends, and upcoming trends and see how your competitors are designing. Researching on your end will make it easier for you to guide the designer better. Understand your needs on both creative as well as business ends. This includes the style, color scheme, target audience, etc. Discover your brand story in the process and talk to your designer about it.
Create a list and add every single idea you get then share it with your designer. Follow the ‘Show don’t tell’ method. Instead of just verbally explaining your ideas, research, and how you want it, give them visual examples. Collect a few inspirations while researching that best represent how you want your logo to be done. Show the samples to your designer and ask them to branch out their creativity.
Communicate and design a strategy:
Before embarking on the project, give a creative brief. This includes communicating about your brand assets (colors and patterns associated with your brand), what problems you’re trying to address through the logo, your end goals, and expectations. The earlier you communicate the guidelines, the lesser the chances of them solving a totally different problem.
Once you are done discussing all the essentials, use your creative team to draft a strategy lining you straight to your goals. Set your path, measurable goals, the tools required, etc. Make sure to state your end goals clearly so that the end product is designed exactly how you envisioned it. Provide a detailed explanation.
Give detailed feedback but be polite:
Since logo designing is creative work, things can’t be exactly down to details the same as what you have in mind. But, they can always be better or similar to what you have in mind. To do so, know that the first phase is not the final phase. Not even the experts of experts get it right the first time. There is always room for improvement till the final design is made. Get to the details. Give collective feedback at every stage. By feedback, we mean, addressing the problems instead of solutions. Point out what you need. if you start to suggest a solution instead of the problem, you will only end up ignoring the expertise of your designer. You will lose the opportunity for them to solve your problems in a better way than you can think, because of their experience and expertise.
Listen to your designer’s thought process and be open-minded:
Pay close attention to what your designer has to say. Let them share their reasons why they want to design something in a particular way. Be open to creativity and new ideas as when you hire a graphic designer you’re not only paying for their high creative skill, but also for their knowledge and experience. Designers are better aware of the trends. Take advantage of their expert opinion. In case, your preferences do not align, politely explain why you differ from them. Discuss as many times as you need.
Overexplain the details:
Yes, you heard it right. To fully explain the idea in your head, you need to get into details. Explain as much as you can. Even if you think it’s unnecessary, the information might be enough to get the designer’s creative brain running and put together the pieces to create the logo of your dreams. Explain over and over if needed. Being vague will not be of much use. Keep your designer in the loop with everything related to the logo. The details might include your thoughts on a color scheme, typography, hierarchy, imagery, etc. Share it with them and let them show their magic!
Set a realistic time frame, don’t rush:
Great things take time. The same goes for an effective design. Short deadlines can be a recipe for disaster as it will rush the process ignoring the details and time required. Don’t force them to design poorly. Give them time to think, research, and use their creativity. Set reasonable time frames.
Trust your designer and give them credit:
Lastly, trust your designer’s decisions. Encourage their creative freedom and let them take risks. They know what they are doing. Trusting someone you have never worked with before can be hard but once you both are on the same page and ready to collab creatively, nothing can be too difficult.
If you are looking to get your logo designed by one of such expert designers, we have got you covered. Contact us at https://strategyinn.com/ and get your logo designed at 70% off! Get in touch with us today and benefit from this discount.
