Here is what you need to know about customer data privacy in the digital marketing world.
Data privacy is the ability to determine how the data is used, shared, and distributed. But, in this age privacy breaching issues are not uncommon. The tracking software is on its way out after numerous privacy concerns were raised by the audience. The third-party cookies are no longer appreciated.
Where at the one hand this data could be used to understand a customer on an individual level and personalize their recommendation with more relevancy, on the other hand, it can also be misused by gathering information without user consent, tracking without them knowing, and selling data for profit. All these concerns have made customers change their choices based on who can provide more security to their data.
“It is not data being exploited, it’s people being exploited”– Edward Snowden
Importance of data privacy and laws related to it:
Before engaging, customers prefer to be reassured about how much the company prioritizes data privacy. Implementing data protection practices reflect your priority of maintaining safety and privacy. It shows customers that you care and will handle their data with the same care. It will show your dedication. Shady or illegitimate practices will never score your customer trust and will badly tarnish your brand’s image resulting in a ruined reputation and loss of money.
Moreover, the companies that get busted for not complying with data privacy laws are heavily charged with fines.
General data protection regulation law came into action in May of 2018 and all the companies in the EU are obligated to abide by its rules. It requires businesses to keep their data collection process transparent and do everything with user consent. This practice will promote the security and trust of customers.
Here is how you can provide data privacy to your users:
The data security best practices are as follows.
Use first-party data:
The first-party data is collected directly from the user after they have signed an agreement. It’s consensual and can provide you with more details about your customer than any other source. It lessens the risk of privacy breaching and has many advantages such as being authentic, accurate, higher quality, and easily accumulated.
Maintain transparency:
Be transparent in your data-collecting process. Keep them aware of why and how their data will be used. Even though cookies are highly discouraged because they send a negative message, if your site still uses them, let your user know and ask for their permission. It will increase the trust of your customers.
Give something in return:
No one would share their data for free or without expecting incentives in return. Offer a value exchange. This is something you offer as a reward for sharing first-party data. It can be any tempting offer such as extended loyalty programs or any other incentive that you know your customer will enjoy.
Provide an option to unsubscribe:
Sometimes people opt for sharing their information unknowingly. Maintain integrity and add an option to unsubscribe. They might want to opt-out after receiving a few emails and that’s completely fine. Give them the choice to back out any time they want.
Utilize access control:
Control the data visibility of your customers. Restrict its viewership and usage. The people using that data should be trained enough to know that breaching or leaking can get them under boiling water. Most importantly, to secure data from foreign threats, encrypt it at all times.
In conclusion:
The few tips listed above can save you from the serious consequences of breaching data. Create trust and reliability by protecting the data of your users. First-party data usage can save you the trouble of second-party and third-party sources. Prioritize the security of your customers and make your way ahead in marketing.Lastly, to get more information on how to protect user data, visit our site http://strategyinn.com/ and book yourself a FREE consultation call.
