Social media integration is one of the best ways to grow your brand awareness and creates more opportunities for your audience to engage. This is a marketing strategy that uses social media to attract more audience and can help you by making your content shareable and getting your services or products promoted by your customers themselves!

“We get to live in a time where we can use social media as a tool”- Gigi Hadid.

You can either direct the audience to your site or make your socials easily accessible from your website.  Here are a few strategies that you can incorporate while marketing.

Top 5 ways to successful social media integration:

Add an option to log in with socials:

Instead of asking your users to create a whole new profile, just add an option that allows them to log in using their socials. It is just a few clicks and this method is preferred by most customers. It makes it convenient for them to stay connected. It will increase your brand awareness exponentially.

It’s one of the most effective ways to integrate social media into your website!

Insert social sharing links in emails:

Use the footer to add links to your social media. Your reader will be able to quickly find and add you. Every time you will post good content, your viewer will be compelled to engage with it hence increasing content engagement.

Include social media posts on your site:

Adding social media posts will connect your audience directly to your socials and help to understand your brand better. Your potential customers can also share your posts using the share button, which will aid in brand awareness.

Prominent links to socials:

While adding links, make sure they are placed where they have good visibility and can be easily recognized. Make sure the links are working on every page of your site. It can greatly increase content engagement and drive leads.

Use branded hashtags:

Create a brand hashtag and use it on all of your posts. Doing so will help your viewers see the latest posts and discover more about your brand. A branded hashtag will filter results and only show posts related to your brand.

Incentivize:

This is the greatest social media integration tactic. Incentivize your subscribers to connect with you socially. Incentivizing simply means offering them a benefit which can be in the form of discounts, offers, exclusive content, etc. The more appealing your offer is, the better it will drive the audience to engage. Incentivizing will also help to build brand awareness as people love to share discounts and promos with their friends.

Post social media videos:

Adding videos cannot not only make your site compelling but these videos can also attract a user to view your socially and engage. These videos can either include testimonials or information about your services.

Conclusion:

Social media can provide you with more than one opportunity to increase your brand awareness. Engagement on social media is in the form of likes, comments, and shares. It is important if you aim to get a higher reach.

Strategy Inn is a digital marketing agency that is ready to guide you through any marketing process 24/7. Contact us now and book yourself a FREE consultation call.