Search engines play a fundamental role in providing gratification to our curiosities. Just like search engines are integral to a common man’s life and his inquiries, they are equally important for business owners who own a product and wish to promote, monetize and market it into the modern world. This work is done by SEO: search engine optimization.
How does SEO work?
Have you noticed that whenever you type a certain question, query or anything that sparks curiosity, on Google, it immediately brings you relevant results word-for-word? This is what SEO does. It helps spread the word about your service or product all around the globe. It helps make it reachable to the relevant audience. And it does so through a ranking of your webpage.
How does ranking work?
Now, this is the tricky part. Even people with a great understanding of SEO fail to understand this. Ranking is the spot your website takes on search engines. Grubby knowledge of ranking can leave your website behind even after following all the famous tricks and hacks for SEO.
In order to improve your website’s ranking, you have to understand how ranking works.
Google or any search engine, scans your content and evaluates its value based on its algorithm. If you’re relevant enough, you get to stay on top. If not, you will be dragged to the bottom on the basis of irrelevancy. The algorithm simply appreciates originality and promotes those who do not diverge from their original brand name. The websites that stay true to their products or brands are the ones that get appreciated compared to the ones that re-spin original articles in hopes of ranking but get depreciated instead.
What not to do:
There are a lot of outdated and old practices out there which just no longer work.
1. Misusing keywords
You must have heard how important keywords are for ranking. But did you know that adding irrelevant keywords, which misguide or confuse the readers by not being admissible, can actually do you more harm than good? I bet not.
Adding unsuitable keywords can actually leave a bad impression on your readers. As a result, most brands do not get approached as the content of their website fails to grab the readers’ attention. It may greatly hinder the success rate of your product.
2. Keyword crowding
Google does not rank a webpage based on how many times a keyword is repeated. It solely depends on the delivery of high-quality content and CORRECT usage of keywords to keep the reader interested. A HIGH DENSITY OF KEYWORDS DOES NOT MEAN A HIGH RANKING ON GOOGLE.
3. Keyword stacking
Stacking keywords has been in the game long enough and search engines like Google are smart enough to identify keyword stuffing, rendering this trick’s usage in vain.
4. Re-writing articles
Article spinning is a trick of rewriting an article using other words, rephrasing or paraphrasing the original high-quality content. It’s no longer effective.
- Buying links
It’s been a practice since long to pay and buy certain links which direct high traffic to your site. That too is fruitless now since all the profiles providing backlinks should be maintained as well.
In order to up-rank your website, FOLLOW THESE FIVE STEPS
Keeping in mind all of the outdated practices, apply the following to correctly gain traffic:
1. Use relevant keywords
Using keywords that are suitable and truly go with the brand you are promoting or product that you are marketing will help to make it visible to your relevant audience. It will increase your reach and make it easier for your potential customers them to get in touch with you.
2. Using Low competition keywords
Using this technique, you will be able to make space for yourself easily as the competition won’t obstruct your growth.
3. Using images
Giving a good presentation of your brand through images will help the approaching customers understand it better and eventually bring the right traffic.
4.Monitor metrics
Put your energy into tracking the right metrics in Google Analytics and monitor your growth.
5. Improve the load speed
Impatience is a part of our human nature. We do not stick long enough to see the results. Similarly, most of the time when websites take too long to load, the reader tends to bounce back resulting in less traffic.
FINALLY
The SEO ranking doesn’t happen overnight. It requires hard work, patience and most importantly, ORIGINAL content. Track, measure and maintain your content for a steady ranking growth.
To get more information on this topic, book yourself a consultation call cost FREE of cost at Strategy Inn. Contact now!
