The market is overcrowded withal sorts of logos. Learn to create one that makes you apart from the rest.
A logo is a visual representation of your brand. It describes your brand without any words. It is important to have a unique and different logo as it leaves the first impression of your product. If it’s catchy enough it can grab and RETAIN the viewer’s attention. With so much oversaturation of logos in the market, you need to get creative and design something that shows why your product is different or better than your competitors.
It can be challenging but fortunately, we have compiled a few best techniques to make your logo distinct and peculiar
Best practices for a unique logo
To create an idiosyncratic logo:
Research and make it original:
Before pinning down an idea, take a detailed look at what is working in the market. Review the logos of leading brands and also of those who sell products similar t yours. Identify the common elements in logos of leading brands and take inspiration. Do not copy, just inspiration. Starting off with research will make sure you’re putting time and energy in the right direction.
After research, you can draft a original logo with the inspirations. Simply copying won’t make you stand out as the market is full of copycats already and everyone prefers originality over some bad copy.
Keep your logo design simple:
A cluttered logo sets a bad first impression. It confuses the audience and doesn’t stay relevant. Whereas, a simple logo on the other hand shows that you and your brand are organized. It’s easy to be understood and helps to send a clear message. An example of successful simple logo is McDonald’s and Apple’s logo.
Keep the font and shape simple.
Aid from logo making apps:
These apps can provide with a template so you don’t worry about where to start from. It will help you layout a structure but you can’t completely rely on it as pre-made stuff can be monotonous. You need to use your creativity to bring it to life.
Picking a simple yet appealing color scheme:
No matter how tempted you are to play with the color palette, wrong color scheme can miscommunicate the brand’s message. For example, when designing a logo for a kid’s brand, if you keep the color scheme to pastel it will not fully communicate in the right tone as kids’ brands are expected to give off vibrant and cheerful energy. However, a colorful and bright logo for a kid’s brand would do wonders. That is the importance of choosing the right color scheme. Select something simple that aligns with your typography and your brand message.
Don’t overuse fonts:
Using more than two fonts will overcomplicate your logo and make it messy. It will also give viewers a hard time in understanding. Keep it recognizable by using less than 2 fonts. Best example of a simple font usage is Nike brand’s logo.
Bring something new:
Watch what your brand emphasizes and use your creative brain to design a logo that falls straight with the message. Don’t shy away from experimenting. As long as your logo is simple and easily understood, you are good to go.
Bringing something new to the table will definitely set your brand apart. Make sure the logo’s typography, design, shape, and color scheme are compatible with your brand.
Conclusion:
A unique logo is essential for your brand as it carries the identity and leaves a forever impression on your potential customers. Professional help can definitely help you create something that has meaning and value. However, if you don’t want things to get heavy on your pocket, try out the logo-making apps such as Canva. Get an idea of how to start, use your creative brain, and create something beautiful!
If it helped, make sure to check us out at http://strategyinn.com/.
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