Wish to create a logo that can communicate your brand values in every medium? This post will help you design one.

Your company’s logo design will be used for all marketing strategies and will be the face of your brand in every marketing media. Be it as tiny as a business card or as huge as a billboard, your logo will provide a visual perception of your brand’s essence. Your logo will be the front of it all, converting viewers into potential buyers.

To make sure that your brand’s face is recognizable and unique in all sorts of media, versatility is necessary. It shows that your business has greater strength and makes your logo flexible for its marketing. 

Below are a few ways to create a versatile logo:

Creating versions:

 So, to keep it scalable, it should be present in different formats. It should be flexible enough to adapt to various platforms. One way to ensure this is to create several versions of your logo. Then compare and finalize the one that sits best on the web and print both. 

Start from the simplest:

The easy way out would be to create a simple logo first. Going directly with a complex concept will make you want to play around with colors and effects, which at this initial stage will deflect you from the purpose of creating a meaningful logo. Moreover, the latest major corporate logos are mostly very simple. Take a look at the logos of Starbucks, Apple, Samsung, etc. 

Create a monotonous logo first:

While keeping it simple and trying out various versions, start with a black-and-white version first. It is important because your logo will also be printed on official documents, papers, etc. and not always be color printed. This will show you how recognizable and readable your logo will look. Your logo should look good without colors and retain its uniqueness 

Look out for the details:

Over-detailing will make your logo congested and unreadable. Only add details that convey the right brand message. Adding excessive colors or light lines will be in vain as most of it would vanish while printing. 

Fewer details will also help save logo production costs.

Choosing gradients: 

Lastly, choose a gradient that overall enhances the quality and is catchy. Again, using a light-colored gradient would not serve the purpose while printing as it might disappear. 

Conclusion:

Versatility is necessary to ensure that your logo will look great in all sizes and in all mediums. Be it black and white, colorful, web, or print, it should be compelling enough and send your brand message straight. The versatility of your brand logo will make your logo look best in all formats. 

Do you want a versatile logo created for yourself? Contact us today and get it done! http://strategyinn.com/