Want to create a logo that doesn’t age rapidly? Keep reading.
A logo is your brand identity. It is more recognizable than your business name. After years, people tend to remember the visual identity better than hearing the name. Since the logo itself does the speaking for your brand, it’s important to invest your time and money into creating something timeless. Something that would stay relevant to masses over the time.
Incorporating only the trendy elements will surely make your logo design pop, but for a very small duration as trends and crazes quickly shift. For a timeless logo, you will have to start by studying trends not only from the present but also the future upcoming trends as well. For some inspiration, you can view logos of famous brands such as google, apple, etc., and notice how they quickly adapted to the trend but never re-designed. Adaption is the takeaway from their logo evolution.
To create an evergreen logo, keep the following things in mind.
Secrets to an ever-living logo!
1. Keep it classic and simple.
Overly intricating your logo will make it difficult to understand and retain in mind. You want something that can be grasped easily. Run your imagination wild but you don’t have to incorporate every unnecessary detail from it. The simpler the better.
The only thing Important is that it carries the core values of your brand and represents it to the fullest. A minimalistic and simple logo is your best friend here. A unique style will definitely stand out.
2. Look for versatility.
Knowing how your logo will look on different mediums is very important to keep it from aging. It is essential so that you can opt for the right colors, shapes, and designs that will perform better for you in the longer run.
For e.g. If it’s meant to be printed on a smaller paper medium such as a business card, go for thinner shapes and fonts as the ink tends to spread and ruin the bold designs. Also, lighter colors mostly disappear on print.
Adding perplexing details to the such logo can be in vain. On the other hand, logos that are to be displayed on a billboard can have details to some level as your logo gets enlarged and details are visible.
3. Choose colors wisely
Colors are basically what attract your customers by evoking their emotions and sentiments. Understanding color psychology and then proceeding to select a color scheme will help you captivate and bring your audience.
Your color choice will directly communicate with your customers and address them. To create a timeless logo, don’t merge in random hues, add colors that align with your brand. Also, don’t overdo colors. It means that it is always better to stick with a small palette.
Learn the different psychological impacts of integrating colors in a logo and put it to good use. This will help you choose colors that will work like a charm today and tomorrow as well.
4. Refrain from font stuffing.
Just like adding all the colors you like in a single logo can create a disastrous logo, similarly using more than necessary fonts can destroy its look.
It may be tempting but remember that every font style has something different to say. Different fonts have a different meaning. Just like colors and shapes, fonts also have an impact. Select a font that blends with your theme and can deliver the message you want.
You surely don’t want to regret your choice of logo years later, so stick with simple and classical fonts.
In conclusion,
You want to create a logo that you love even after a decade, so be mindful. Experiment but don’t ignore the ground principles. Your logo will send the first impression, make sure it’s a great one!
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