Learn how the right color scheme can impart a psychological effect on your viewers.

Colors draw attention. They play a huge role in evoking your emotions and sentiments. We have always been attracted to certain colors and repelled by others due to the emotional message they send.  Just like wearing the right colored clothes to your office presentation can enhance your confidence and build your authority, similarly, right colors embedded in your logo can deliver the message your brand stands for and talk to your audience.

Your logo design carries your brand identity. Knowing what vibe the color gives off helps you to sort a color scheme most suitable for your company and audience. Here, we have gathered a few points to help you understand why using the right colors is important!

What is the effect of using colors in your logo:

The various effects of colors are listed below:

1. Colours communicate directly with your audience:

Colors used in your logo can compel your viewers to take an action or turn them away. It can make or break the deal. It effects the mind of your potential customer. The right color targets the audience of the right age, location, and gender. Your preferred audience demographics. Whether you decide to build a brand for infants or for adults, colors will always speak for you. They carry the brand’s essence to the fullest. 

2. Colour creates brand identity:

You might have noticed how brands use their names in their logo during their initial branding phases. It’s presents to create brand awareness quickly. In their later phases, the brand name is removed and only a colorful logo is present. Once a wider audience is aware of the brand and it has achieved its goal of maximum reach, people will easily recognize the brand simply from its symbol and color. Colors are easily caught in sight and stay in mind for a longer periods. It shows how colors help to build a brand’s identity. 

3. Color evokes emotions:

Every color has its hidden meaning and how it affects your mood. Mood can only be affected by altering your emotion and sentiments. In order to better guide you about the color-emotion relation, we have compiled the impacts that different colors leave:

Red sparks anger amps up excitement, and boosts passion.

Red is the most famous amongst the colors. It is used in logos of famous brands such as Netflix, Nintendo, K-mart, etc. Ever wondered why?

Red stands for love and hatred, blood and romance, excitement and urgency, in short, red is for extreme emotions.  It really gets your pulse rate pumping. Makes your nervous and excited. That’s the psychological effect of the red color! 

If you wish to draw attention, this should be your go-to color.

Purple glams up and activate the imagination.

This beautiful mixture of red and blue stands for delicacy. It carries luxury with it and reflects nobility. It carries the powerful qualities of red and the subtle qualities of blue making it a perfectly sophisticated hue that captivates the eyes.

If you’re starting a luxury line, make sure to sprinkle some purple! 

Green encourages growth, promotes serenity, and represents safety.

Do your eyes feel instantly cool when you are walking past greenery? Or do you recall the feeling of peace when laying down on green fresh grass? That’s the effect of the green color!

Green not only leaves you feeling calm, but it also makes you feel safe. It has soothing and healing effects. An immediate sense of happiness and tranquility. If your brand message is fertility, wealth, or hope, embed green color.

White is a symbol of purity and innocence.

Simplicity and cleanliness are best represented by white. It’s timeless and beautiful. It gives a sense of loyalty and symbolizes mental clarity. It has the angelic vibes which build trust and represent innocence. 

White would work best with brands for babies or any brand that has to share a meaningful message.

Blue strengthens and builds the foundation of trust.

Remember how sitting on the shore and staring at the deep blue sea relaxed you to the core? Blue is known to give you this effect. The effect of reliability, professionalism, and trustworthiness. It calms down your heart rate and soothes you.

This color will help to build an relationship of honesty with your potential customers. If you own a corporate brand, this is your color!

Black brings back classicism and a sense of empowerment. 

Black builds your authority. Its sets the bar high for elegance and sophistication. It’s a  color code for prestige and value. It works really well for expensive products.

For a high-end brand, black incorporation can do wonders. It can give a sense of mystery, strength, and power whenever associated with a logo.

In conclusion:

Colors can have different meanings in different cultures, being vigilant about the locality and picking a wise color set can work like a charm for your brand.

If you wish to get more details about color impacts on your logo, contact us at.  You can schedule a FREE consultation call or even get a logo designed at 70% off from professionals, with us.