Dave Birss, Founder and Learning Instructor, said “No one wants an Internet that’s overflowing with low-quality automated articles. And – as we all know, Google always responds with updates focused on surfacing the most valuable content.” Generating AI-driven SEO content is not an issue, provided the quality (layout, typography, animation) is maintained for the viewer.
The best approach for creating AI-driven SEO content is the hybrid model. Human intervention is a necessary aspect in this regard. Verifying the accuracy of text, images, or videos, checking consistency with the brand voice, and enhancing clarity are some critical changes to be made. AI tools, such as ContentShake AI and AI Writer are optimal for creating ready-to-publish articles.
Marketing Strategy Optimization with AI & SEO
Using BTL, ATL, or TTL activities, marketers develop user-defined strategies on the go. The reinforcement of AI and SEO is important for several reasons: Better ranking, more leads, low bounce rates, etc.
Website Design & Development
AI content creation tools are secondary sources to create, make, and deliver content. Google, the renowned search engine bot, has been using AI for a long time: It has built Google Lens and Google Translate from artificial intelligence technologies. SEO is a vital aspect that needs to be incorporated:
Keyword Research & Addition
AI content creation tools (Keyword Magic Tool, ClickUp, etc.) can identify relevant keywords to optimize website text. The algorithm-based process elevates the chances of securing a top spot on the search engines to enhance ROI and leads along the way. The keyword research is based on the input text, competitor analysis, topic relevance, etc.
Content Optimization
After keyword research, the most optimal ones are added to the text. Artificial intelligence tools can write complete web pages or particular sections in a short period. The tailored content should solve the issues for the reader. In other words, it should satisfy the user intent. AI SEO tools help in creating topic clusters and providing optimal-length topics. Surfer SEO and Jasper are some of the best AI tools for SEO-based creative writing.
AI-Based Website Development
Besides writing and editing, AI can also provide coding based on specific prompts. It is handy for web developers who face issues in programming websites using different languages, such as HTML, PHP, JavaScript, etc. AskCodi and OpenAI Codex are some important resources for coding.
Content Marketing
Creating content (text, images, or videos) for clients around the world needs originality and expertise. From writing to publishing, the entire process can be handled with artificial intelligence tools. Using keywords, managing user intent, and discipline-based expertise are essential factors in managing content. The Furrow and Michelin Guide are potent sources of knowledge for readers globally.
To identify the target audience, research is mandatory. Understand their needs, pain points, interests, demographics, and professional expertise to create authentic and pertinent content. Thereafter, define goals, choose the content type, and write the text. Managing customer journeys can also help in this regard.
Facebook, the world’s leading SM platform, uses CopySmith, an AI writing assistant to help users create advertisements in simple steps.
Social Media Marketing & Management
With a whopping 5.04 billion people using social media, the content quality and delivery matters. Personal relationships as well as corporate ones are embedded in the online market to be catered to. Ai and SEO assist entrepreneurs and businesses to enhance engagements, improve CTRs, increase lead generation, and more.
To create an SM strategy, competition research, SM platform choice, and relevant posts are important aspects to consider. Modern strategists use artificial intelligence to create tailored solutions for the above-mentioned aspects. Wowcher, for example, created social media ads and posts using Phrasee, an AI copywriting tool. The result was expected: A 31% drop in cost per lead.
So, Are You Interested in Managing Your Content with AI Content Creation Tools and SEO Optimization?
