From John Deere to writing bots, there’s only one thing in common: the essence and quality of persuading individuals for better opportunities concerning products and services. The content marketing industry has evolved over the years, infusing various tactics and platforms, such as email marketing, social media marketing, audio recordings, meme marketing, and doodling, to achieve customer-oriented results. AI content creation tools and AI content marketing have played a significant role in this evolution.

With online advertising playing a clinical role, revenues and budgets have soared exponentially, enticing more individuals to engage on the Internet.

Did you know? 90% of marketers use AI content creation tools to systematize customer interactions. The reach and impact of AI marketing tools is unquestionable: content quality improvement, comprehensive data analysis, content personalization, and more. Following are some recognized artificial-intelligence applications on the Internet:

• Grammarly
• ChatGPT
• Canva
• Hugging Face
• NovelAI
• JanitorAI

AI Content Creation Tools – Upgrade Your Marketing Tactics

As Robert Rose states, “Marketing is telling the world that you are a rock-star, content marketing is showing the world that you are one.” Proper use of linguistics is the core essence of marketing for prospects and clients: An AI writer needs to establish their writ with compelling words, sentences, or paragraphs as deemed necessary. 

To achieve marketing objectives, a firm opts for BTL and ATL activities. Flyers, brochures, newsletters, blogs, emails, and other formats are used to entice businesses or entrepreneurs. AI is preferred for high-quality, result-driven content creation with its analytical capabilities and automation. However, the prompts should be pertinent and comprehendible. 

With a plethora of AI content creation tools on the web, each with its unique characteristics, selecting a specific AI writing assistant is not easy. Following are some feature-specific automated marketing tools:

Jasper.ai – For multi-language support (Generate output in 25 languages)

Contentbox.ai – For social media advertisements (Instagram, Twitter, and Pinterest)

GrowthBar – For SEO AI writing (Combine copywriting features with AI tools)

Peppertype AI – For speed writing (Write social media posts, news, product reviews, etc.)

Longshot AI – For fact-checking (Ensures factual accuracy in writing)

Lyne AI – For email marketing campaigns (Create, send, or track email campaigns)

WriteSonic – For social media blog posts (Speed, quality, and SEO content)

Jetpack AI Assistant – For WordPress integrated writing (All-in-one tool for WordPress users)

Gong – For streamlining sales process (Actionable insights on buyers and competitors) 

Modifications in AI Content

Although artificial-intelligence content is engaging, it needs manual editing for higher readability and transparency. In other words, a proficient editor needs to furnish the written material in terms of syntax, grammar, punctuation, and SEO. Like other digital sources, AI has its limitations too. For example, it cannot process region or culture-specific content appropriately. Moreover, its fact-checking ability is minimal: You need to verify from different sources, such as reports, journals, databases, encyclopedias, etc.

To further reinforce originality in the content, you need to apply the following aspects:

• Alter sentence structure and format
• Avoid repetitive keywords
• Use a conversational tone
• Avoid complex terminologies
• Use interrogative sentences
• Share real-life examples

Examples of AI Content Marketing

• Nutella, with its unique product offering, wanted to transform its packaging design. They hired Ogilvy Italia, a recognized branding agency: The firm used artificial intelligence to create attractive labels for the Italian market. The product was named ‘Nutella Unica’.

 DALL-E, Dream Studio, and Midjourney are some examples of design-based AI tools.

• Attractive video content was created by Cyber Inc. with Synthesia.AI. The online courses were created in multiple languages along with an avatar. The cost of the video production was minimized greatly.

The best video-making AI tools: HeyGen, Pictory, and In-Video.

• Volkswagen, a renowned automobile manufacturing firm, uses AI marketing tools for automating ad-buying choices. With optimized forecasting, the company curtailed spendings exponentially. Moreover, they managed to augment sales by 18-20%.

RapidMiner, DataRobot, and Tableau are optimal AI marketing tools for data analysis.

Which AI content creation tool would you like to purchase from the Internet?