Client Overview

Premium Sports Cards, a well-established brand in the collectibles industry, faced several challenges with their online presence. Their previous website had frequent errors, particularly when adding new products, and lacked the design and quality content necessary to build a strong brand reputation. To address these issues, Premium Sports Cards partnered with Strategyinn, a dynamic digital marketing agency, to revamp their website and boost their online presence.

Objectives

1. Improve Website Functionality: Ensure seamless addition of new products without errors.
2. Enhance Website Design: Create a visually appealing and user-friendly website.
3. Boost Website Speed: Improve the website’s loading speed from a sluggish 14-15 to a score above 90.
4. Increase Online Presence: Enhance brand visibility and recognition through strategic digital marketing.

Strategy & Implementation

1. Website Development:
   • Error Resolution: We identified and resolved the errors in the previous website, ensuring that adding new products was a smooth process.
   • Smart and Dynamic Functionality: We added new categories, revamped the homepage menu, and introduced multiple new pages, enriching the website with detailed and dynamic functionalities.
   • Customized Pages: At the client’s request, we created a dedicated page showcasing products without displaying prices, catering to specific customer needs.
2. Website Design:
   • Meticulous Design: We integrated high-quality content and meticulous design, making the website visually appealing while using the brand’s colors and ensuring it was catchy and engaging for customers.
   • Enhanced User Experience: Our design improvements focused on creating an enjoyable and visually attractive experience for users, enhancing overall customer satisfaction.
3. Website Speed Optimization:
   • Speed Enhancement: We conducted numerous tests and optimizations, significantly improving the website’s loading speed from 14-15 to a score above 90. This ensured a faster and smoother user experience, crucial for retaining visitors and reducing bounce rates.
   • Ongoing Maintenance: Strategyinn doesn’t just develop websites; we also promise to keep them maintained and secure. We committed to continuous monitoring and maintenance to ensure long-term performance and security.
4. Digital Marketing:
   • Brand Identity and Awareness: Our digital marketing experts crafted a strategic campaign to enhance Premium Sports Cards’ brand identity and increase their visibility.
   • Social Media Integration: We leveraged social media platforms to run targeted campaigns, ensuring the brand reached its intended audience effectively.
   • Lead Generation: The improved website and strategic digital marketing efforts worked in tandem to generate more leads and drive customer engagement.

Results

1. Seamless Website Functionality: The website now operates without errors, allowing easy addition of new products and enhancing the overall user experience.
2. Visually Appealing Design: The revamped website received positive feedback for its visually appealing design and user-friendly interface, making it easier for customers to navigate and engage with the brand.
3. Significant Speed Improvement: The website’s loading speed improved dramatically, scoring above 90, which led to better user retention and reduced bounce rates.
4. Increased Online Presence: Premium Sports Cards saw a significant boost in their online presence. The strategic digital marketing campaigns resulted in higher brand visibility, increased website traffic, and improved customer engagement.

 

Conclusion

Through strategic web development and digital marketing, Strategyinn successfully enhanced Premium Sports Cards’ online presence, ensuring a seamless, fast, and engaging user experience. This case study highlights the impact of our comprehensive services in driving brand awareness, customer satisfaction, and business growth