Client Overview

Popeyes, a renowned fast-food restaurant, recently opened a new franchise in St. Thomas, Canada. Despite their established reputation, the new branch struggled to gain the attention of the local community. To address this challenge, Popeyes partnered with Strategyinn, a leading digital marketing agency, to enhance its online presence and attract more customers.

Objectives

• Increase Brand Awareness: Ensure the local community is aware of the new Popeyes branch.
• Drive Customer Traffic: Attract more customers to visit the new location.
• Build a Loyal Customer Base: Convert new customers into regular patrons.

Strategy & Implementation

• Targeted Campaigns: We began with highly targeted campaigns focusing on the residents of St. Thomas and surrounding areas. We utilized demographic data to tailor our ads to the most relevant audiences.
• High-Quality Content Creation: Our team designed eye-catching, high-quality visuals and crafted compelling ad copy that resonated with the target audience. This included scroll-stopping images and videos, engaging headlines, and persuasive calls to action.
• Social Media Marketing: We leveraged various social media platforms, primarily Facebook, to run our campaigns. We utilized Facebook Ads Manager to optimize ad placements, timings, and budget allocation, ensuring maximum reach and engagement.
• Engagement Tactics: We employed engagement tactics such as interactive posts, polls, and contests to boost interaction and keep the audience engaged with the Popeyes brand.
• Analytics and Adjustments: our team continuously monitored the campaign’s performance using analytics tools. We analyzed metrics such as reach, engagement, click-through rates, and conversion rates. Based on the data, we made real-time adjustments to optimize the campaigns for better results.

Results

• Significant Increase in Brand Awareness: Our campaigns significantly boosted the visibility of the new Popeyes branch. The local community quickly became aware of the new location, leading to increased online mentions and social media interactions.
• Surge in Customer Traffic: The restaurant saw a substantial increase in foot traffic. Many customers mentioned seeing our ads online, which motivated them to visit the new branch. This was evident from the surge in check-ins and reviews on social media platforms.
• Development of a Loyal Customer Base: The initial influx of customers soon turned into a steady stream of regular patrons. The engaging content and interactive posts helped build a loyal customer base that frequently visited the restaurant and shared their positive experiences online.