Email marketing has been around for a long time now. Over time newer email marketing channels have been incorporated into email marketing; and so far, have been giving positive results. Due to this timeless presence of email marketing, one might think it’s dead, but it is still quite far from being outdated. It is still quite alive and well. Especially when more than half of the world is still using email marketing.

Personalization of email marketing

Rather than sending promotional emails to the maximum number of users possible; and ending up in the spam category, it is better to generate a list of users that you expect to open the emails sent. This is crucial to do so, as it will protect your IP reputation before you are unable to send any email to a particular user at all.

To create a list, learn and analyze the behavior and preferences of your customers, and therefore only send them emails relevant to the products they would likely want to acquire info about. However, it is also necessary to refine disposable emails from lists as well since it’s not the customer’s main email account, they would probably not check any emails sent and thus putting your IP reputation a threat.

Practice email segmentation to categorize your email into more specific groups. Master the skill of identifying nuances between the groups or Use AI for enhanced personalization and segment your email list accordingly. The more precise your emails are, the better the results are.

This technique will upsurge your conversion rates as personalized emails have higher open and click-through rates.

Mobile-friendliness

According to Statista, 63% of the users in the UK use their mobiles to shop. This depicts very well the importance of UX (user experience) of mobile users. Here’s a list of features you can add to optimize your email of mobile:
Mobile-friendly font: it might seem trivial, but is quite important
Minimalistic design: this prevents problems in the navigation of the screen on mobile
Responsive layout: a template that adjusts relevant to the size of the screen
Smart CTAs: design cross-device, ‘tappable’ and prominent Call-To-Action

Email marketing automation

By automation of emails, Pre-designed emails are sent and triggered by a specific action. This allows the emails to be more relevant. The automated emails may include: welcome emails, abandoned cart reminders, post-purchase follow-ups, re-engagement campaigns, and other types of emails that your brand might send as a result of an action.

Interactive design

Incorporate interactive elements in your email to make it more engaging. You may add surveys, polls, quizzes, or other sorts of interacting experiences. This boosts conversion rates as it grabs user’s attention and encourages their participation.

Although there are not enough words to stress the importance of this, it is still a powerful technique that makes your emails more attention-grabbing.

These were, so far, the most productive trends and strategies in the world of email marketing. Implementing these will make your email more engaging and boost your conversions!