The growth, along with the influence, of social media, is tremendous and widespread. It creates a broad range of opportunities for small businesses by providing access to insights and advertising capabilities that you have yet to discover. To help you realize it we have accumulated a few advantages that social media marketing gives you above traditional marketers and get you better engagement.

Content marketing:

Content marketing is a strategy to create interesting content that aligns with the need of your target audience. Social media is providing an avenue for content marketing where you can implicitly promote a brand by stimulating interest.

Better audience insights:

Social media has a lot of user data floating free. You can put it to positive use by studying it with the purpose of understanding your audience. You can analyze their interests, age, gender, dominant language, etc. This can assist you in marketing campaigns and help you create content specific to the audience’s interest.

No geographical barriers:

Unlike traditional marketing, social media marketing has no locational limitations. Your content can reach any audience, anywhere in the world. Social media is a great way to increase your international reach.

User feedback:

Almost all social media platforms, including famous ones like Instagram, Facebook, Twitter, etc. have a direct message system where anyone can communicate with your brand directly. AI can help with initiating a feedback loop. You can use feedback to improve your content and see what your audience likes.

Reduced cost of lead generation:

Unlike traditional means of spending a heavy amount in generating a lead through newspapers or commercials, social media doesn’t cost even half as much expensive. It can save up to 80% of this cost which you can invest further. 

Now that you know how beneficial social media marketing can be, here is how you can optimize your social media profile for better engagement.

Optimize your social media profile using these tips:

Profile picture:

Upload a high-quality picture that is humanizing and not random. It should represent your brand and make it easier for your followers to identify your brand. Your profile picture should look authentic as customers can only rely on brands that are legitimate. 

You also need to keep the same profile picture on all of your social media accounts so that the users have no difficulty recognizing you.

Relevant bios:

Search for SEO-friendly keywords and in a few sentences, describe what your business is about. It should give maximum information in fewer words as new visitors tend to check your profile in order to get info on your business before making a purchase. Your compelling description in the bio can make visitors stay on your page and learn more.

Link your site:

In your bio section, you can find an option to add a link. Don’t skip it. Use it to your advantage by giving the visitors an opportunity to lead to your site directly. Optimize your website to responsive web designs so that it can be viewed easily on a phone screen.

Hashtags:

Lastly, use keywords as hashtags. It makes relevant content visible. Create your own brand hashtags that make it easily recognizable.

In conclusion:

Use the above-mentioned tips to improve your profile and generate leads easily. Make sure to stay real or else your audience won’t be able to relate with you.

If you need help setting up a professional profile, we at strategy inn are happy to help. Contact us at  https://strategyinn.com/