Facebook Ad Targeting Strategies And Techniques for Maximum Reach and Engagement

To put the ad targeting strategies to work, first, you need to understand the types of audience Facebook allows you to target, and how can you exploit them in your ad targeting strategies; there are three types of audiences that Facebook targets: 

1. Lookalike audience: An audience similar to your most relevant, and/or frequent customers

2. Core audience: The audience is targeted through their demographics, behavior, etc.

3. Custom audience: Audiences that have already been engaged with your brand by any means before. 

Now that we know what the types of audience Facebook targets are, let’s go through each of them learning how they benefit us in more efficient targeting – selecting them accordingly is basically, THE strategy.

LOOKALIKE AUDIENCE FOR AD TARGETING STRATEGIES

By far the most underrated category of audience. Lookalike audiences are extremely beneficial for your ads, not only in a way of expanding your brand but also compensating for any mistakes that might be in your strategies. It saves you time and provides you with potential customers, and a free experience. Yes, free experience too. Rather than spending your resources on experimenting with different audiences to find the most high-yielding audience, it allows you to do the same for free i.e. you try the same ad on multiple audiences at once.

Lookalike audience’s features include audiences with attributes that you might have forgotten to target in our audience specification, and therefore also provide you with top-notch leads beyond your specification. Furthermore, you can decide how similar the audiences should be to the original ones.

CORE AUDIENCE FOR AD TARGETING STRATEGIES

The infamous core audience is important, and has an enormous positive influence on your ads! After all, they are the CORE audience. 

This feature lets you keep tabs on your audience with the help of Meta Business Suite Insights. 

Information tracked being:

1. Location

2. Demographics

3. Interests 

4. Behaviors

5. Connections 

Time to put on your black hoodie, and a black mask to put your typical cliché stalker appearance on… for NOTHING as the tracking information has for good and for bad become limited from before due to updates, protecting the user’s info to an extent; according to GDPR, it is only legal to take user’s explicit consent, rather through terms and conditions, which exactly what IOS 14.5 update allows user to do.

A way you can target your audience more efficiently is by tracking the current events taking place in their lives. For example, advertising furniture to a user moving out. Similarly, you can track by interests and habits that your product is indirectly relevant, for example advertising a water bottle to someone who likes to run.

CUSTOM AUDIENCE 

This feature targets the users who have already engaged with your website, or page, log in, or have previously bought a product. Therefore, it strengthens the relationship with repeat customers. If a user has looked for a handbag on your website, it will be advertised as a handbag from your website and the other merchandise from your brand. 

Now here finally ends the types of audience targeting strategy, but there’s one more thing to know. 

THE META AD LIBRARY

The Meta ad library is exactly what its name is: a library of all past and current ads. There, you can find any ad catalog, details, and the ad itself, as well as you can search for any advertiser. It allows you look to search for a particular ad category both worldwide and in certain locations and allows you to limit between issues, elections, or politics and all ads. Now, the reason I’ve included the Meta library is it that provides a huge platform to LEARN. No knowledge is enough, learn as much as you can regarding your field of advertisements if you want to become an expert in SSM, look out for what sort of people are attracted to your product, which types and format used by other brands are successful and which they are not, the investments and so on. Essentially, learn from others’ experiences with the help of the ad library.

Lastly, If you need help with Facebook ads, we at strategy inn are happy to help. Contact us at