Visuals help to grasp attention. Most people scrolling on their socials are watching videos or pictures that hooked them. Adding a powerful visual to your ad can do that for you and help you target the audience quickly. Visuals include both, images and videos.
Visuals will let your audience scan your feed quickly and take action. Here are a few techniques to help you design the right visuals even if you’re not a designer!
The dos of Facebook Ad visuals:
High resolution images:
Nobody likes distorted or pixelated images. They can destroy the essence of your message and most probably be skipped while scrolling. To avoid this, refrain from using bad-quality images or being heavily photoshopped. Use only images with high resolution in your ads to attract attention.
Make your message prominent:
Highlight the most important part of your image, the one that contains a message. You want your audience to particularly focus on that. So make it prominent using different fonts and colors. Your carousel format for multiple images in a single ad.
Showoff the logo:
You want people to discover, recognize and most importantly, remember your brand. One way to do so is by using an appealing logo that gets imprinted in the minds of your potential customers so that even if they do not remember your name, they can easily recognize you from your logo. So, make sure to add logo in a place where it is visible and clear.
Add testimonial:
People love to try stuff that they hear good things about from other people. So, make sure to add real people who used your products or their review to the visuals to back your promises. It will increase your credibility and generate more leads.
The don’ts of Facebook Ad visuals:
Don’t use random images:
You may use stock images, but wrong and random images from stock are a TOTAL NO! It will cost you customers and may give them a wrong impression of unprofessionalism and even deceit. Random images don’t go along with your brand message and do not align with your brand hence tarnishing trust.
Don’t use pixelated images:
Pixelated or blurry images will hide your message and frustrate your viewers. Pixelated images are not the number one sign of professionalism and definitely not a lead-generating technique. So delete all those blurry pictures that are blurring the future of your brand.
Don’t size down your logo:
Your logo should be shown off. Downsizing or diminishing its visibility in your visuals will only cost you brand awareness and you certainly do not want that. Without your logo flaunting, people cannot recognize you. Now it doesn’t mean that you cover the entire image with your logo, but place it in a clearly visible part of the image.
Don’t add fake reviews:
Fake reviews, once busted, can really tarnish your reputation and make it hard to ever get customers to trust you. They are easily identifiable and can really humiliate you. So, we suggest you don’t play with fire. Instead., improve your product based on feedback and then add real-time feedback on your visuals.
