Marketing plays a vital role in the success of a business. In the modern world, with the evolution of the internet, digital marketing is thriving more than any other form of marketing. With the increasing usage of social media, Facebook is one of the massive places to promote your business, due to the high number of users active on the platform. With 2.9 billion people logging in monthly on Facebook, a huge number of people will know about your brand in no time. But there are pros and cons to using Facebook ads for your business. Here are some of the pros and cons of advertising on Facebook.
PROS of using Facebook Ads
1. Targeted Audience
Marketing on Facebook gives you a choice for targeting your audience. Facebook allows you to show your ad to specific users based on their interests, age or gender. This feature will help you attract the type of audience you are looking for and will stay relevant to those seeing your ad rather than showing your ad to everyone. With the help of the target, audience results will come in quickly.
2. Cost Effective
Facebook ads are good value for money. Marketing on Facebook is relatively cheaper than any other marketing platform, going as low as 1$ per day. You can set the budget that works for your business, and post your ad, and with the help of the target audience, only relevant people will see your ad. Therefore bringing possible customers with low marketing investments.
“Advertising is totally unnecessary unless you hope to make money”– Jef L Richards.
3. Increased Website Traffic
Facebook ads can bring a great change to your website traffic. With most people finding your ad relevant, they will open the link to your website to find out more about your business, which will ultimately increase the traffic on your website, and with high traffic on your website, there is a higher chance for your business to be successful.
4. User Friendly
Facebook ads are recognized as one of the easiest ways to advertise on social media. You can simply create an ad and post it online without any hardships. Facebook also let you track the progress of your ad, giving you detailed analyses and the success rate of your ad.
CONS of using Facebook Ad
1. High Competition
Facebook is also an established marketplace, with several companies promoting themselves on Facebook. Due to this high level of competition, it can be challenging to stand out among the number of companies just trying to sell or promote the same product as yours.
2. Irrelevant Ads
Even though Facebook has an option of the target audience, it can still place your ad somewhere irrelevant, which will result in wasted ad spend. Even though it doesn’t sound like a big deal, your ads continuously going to waste will result in several wasted ad spend, gathering up to a noticeable amount.
3. Annoying Ads
We all know, people mostly scroll down when they see an ad on Facebook. There is a high chance for your ad to be ignored, as several companies are promoting themselves on Facebook, a user constantly seeing ads will be annoyed and will just skip through your ad. Let’s be fair, we almost skip the ad when we see one. Research shows the conversion percentage of Facebook ads is only 9.21%.
4. Strict Ad Policies
.facebook is a huge platform with almost 3 billion monthly users. To make it a safe place for everyone, Facebook has set its community guideline with strict policies. While promoting your business on Facebook, you have to be careful with community guidelines. Violating these policies will result in a ban, which could be temporary or permanent.
Conclusion
Facebook has proved to be a massive marketing platform over the years, but it doesn’t necessarily mean your business will skyrocket immediately. One has to be aware of all the pros and cons before taking the action. Knowing these cons, one who is trying to promote their business should give it a try to Facebook marketing, considering it is not a high-risk maneuver, but can produce great results.
Lastly, If you need help with Facebook ads, we at strategy inn are happy to help. Contact us at
