Technical SEO is about optimizing the internal aspects of your website for the crawling and indexing phase of search engines. Technical SEO is performance-based, unlike on-page SEO which emphasizes formatting. Where on-page and off-page SEO plays a good role in bringing traffic, not using technical SEO may make your efforts in vain. It is not as time-consuming as on-page SEO and can help to increase your reach even more.
Here are a few benefits of having a technical SEO checklist for your website.
Better page loading time:
Better page speed = better page rank. Google supports and ranks websites that load faster. Technical SEO can help you with it. Using it you can improve your bounce rate and greatly reduce it, which in return will make viewers stay on your page and help in improving your site’s rank. Here is what you can do to improve your speed.
- Use many CSS style sheets
- Quicker hosting
- Lessening the HTTP requests
Removes repeated content:
Having the same content on various pages can lead to you getting penalized. Technical SEO saves you from it. Differentiate one page from another by changing headings, titles, etc. To avoid opening the same page with different URLs, get a canonical URL for each page.
Removing pop-ups:
It removes any obstructions that a user can face. Pop-ups can be very annoying and definitely affect the user experience. Technical SEO helps to eliminate them and make your site user-friendly. It makes your site navigable with a smooth user experience.
Ranks your site higher!
With Technical SEO being centered on user experience, it gets applauded by search engines. Your site can make it to the SERP in no time. It will improve your organic traffic and keep the audience engaged.
Provides security to your site.
It can protect your site from foreign elements and provide safety from them. It will improve the credibility of your visitors and reduce threats to your site.
It also adds structured data to make your pages look better on search engine result pages.
Final thoughts:
Lastly, if you think you’re not getting as many conversions as you expected, we would suggest you to go for your website audit to discover the areas of improvement in your technical SEO.
“Almost anything can be improved in some way.”-Julie Joyce, Owner of Link Fish Media.
You can also get a free website audit from us at Strategy Inn. It’s free of cost and identifies all the underlying issues. Contact us now and avail this opportunity.
