What is SEO?

SEO stands for search engine optimization, and as the name suggests it’s the optimization of your content as per the standards of the search engines to get it ranked higher! SEO helps to understand what people want and how to deliver it perfectly.

Through website search engine optimization, your content is displayed and made visible to a larger audience which in return increases traffic. It is the most important marketing strategy for new or small businesses as 68% of online experiences start with a search engine and 66% of potential customers conduct online research before buying something off the internet. 

Traffic that is received by SEO of content is known as “Organic search traffic” and it does come through paid searches. The paid searches include search engine marketing or pay-per-click.

“Being first in the search result organically in Google is the dream of all website owners.”
― Dr. Chris Dayagdag

How does SEO work to increase traffic?

SEO works by conducting extensive keyword research, earning inbound links, and optimizing web content.

Google has its own algorithm to measure a page’s deserving rank by seeing what the website shows for a certain query. There are many factors that are put under consideration while evaluating a site. However, here are the top three ones:

Content:

Search engines judge the content you post based on its relevancy to the query. Content could be anything ranging from a blog post to a video representation. Anything that is addressing the query and stays relevant will be prioritized by search engines.

Relevant keywords play a good role in maintaining relevancy, as well as attracting people. You have to use keywords that you think will be used in the query by them. It starts by discovering what phrases potential buyers enter into search engines. Make a list and use them in your content.

On-page SEO helps with the same purpose. It includes keyword research, adding visuals, relevant alt texts, meta tags, descriptions, etc. In short, everything is necessary to promote your content on search engines.

Page structure:

Since webpages are written in HTML, their code structure can impact the evaluation of search engines.

Keep the URLS short and most importantly, increase page speed. Website speed can greatly impact SEO and it is affected by image optimization, CSS inefficiency, or host issues.

Remove broken links that redirect to a page that no longer exists, it will prevent search engines from existing. Delete any duplicate content and add a site map that encloses all the sites present on your page.

Links:

Links work on the popularity of your content and play a major role in determining the rank of the site on a search engine. Links search as a vote of confidence from other sites and serves as a testimonial. It gives authority to your content and increases credibility 

These links are also known as backlinks. Google also recognizes backlinks as an authority of the site. However, low-quality links might reduce your ranking.

Final words:

Monitor and track your SEO result to know what works best for your content and how should you be making content in the future. SEO is worth spending time and money on as it will definitely reap more results such as increasing visibility, more visitors, leads, conversions, and sales.Lastly, to get any help with SEO contact us at https://strategyinn.com/.