A website is ideal for a growing brand. It launches your online presence. An effective website gives a user-friendly experience, brings leads, and generates sales. A good brand strategy can really do all of this for you and achieve those goals. 

However, there are a few website mistakes that can be stopping you from reaping maximum benefits. Here we created a list of them along with their solutions

1. Not adding CTAs:

Not including CTAs or call-to-actions can be a big mistake, especially for new business owners. CTAs direct your audience and compel them to take an action, for instance, to make a purchase from your site. Once the traffic is directed to your site but no CTA is present, all the effort and money will go to waste.

Whatever you want your audience to do, simply add a CTA about it.  Add a prominent button for it and place it where it can be spotted easily.

2. Not using analytics to track performance:

Do not avoid looking at your website analytics to track performance. You may be missing website data big time. They can help you understand the interactions of your visitors. They will let you know which pages receive the highest traffic and which pages need improvements 

Analyzing website data is the best thing you can do to protect your website investment by monitoring progress and measuring success rates.

3. Slow website load time:

Longer loading time is frustrating and can increase bounce rates. There are many factors that might increase the load time such as image size and format, CSS inefficiency, hosting issues, etc. 

Nobody likes to wait, same goes for your visitors. They will most probably hop to the next site offering information in less time. So, to improve your speed start by compressing your images, embedding videos instead of uploading, lessening the number of redirects, and enabling cache browsing.

4. Having an unresponsive website:

Most of the traffic nowadays is through mobile phones. It’s convenient for people to view a website through their phones. So, in order to make your site more user-friendly and ensure a good user experience, it is necessary to have a responsive website. 

Google search console can let you know the use friendliness of your website.

5. Website security:

Weak website security exposes your site to various online threats like hacking. No one would want to risk their private information by entering a such site. Hackers can make illegal purchases using the info of your customer. Moreover, any site that is insecure is noticed and blacklisted by google. It will cost you your reputation

To avoid this, strengthen the security of your website by enabling SSL certification. It is a security standard and helps to create an encrypted link to promote security.

Conclusion:

Last but not least, stay relevant. Be it adding keywords, texts, alt texts, visuals, etc. relevancy is the key. It is the greatest ranking parameter on google. Avoid the above-mentioned mistakes and see how your ROI flourishes.

“We learn from failure, not from success”If you want to get your website checked by experts or even design one. Head over to  https://strategyinn.com/ and get 60% off on all the services.