Website is the digital presence and creates a first impression. If you run a business, it’s essential to own a professional website design that reflects reliability, trustworthiness, and integrity. For a professional look, you can either hire a designer to help you achieve the design you envisioned, or you can do a little DIY to achieve it. Below we will cover the benefits of having a professional website and how YOU can make your web design more professional.
Benefits of professional web design
1. Creates a positive first impression:
Improper website designs can be disreputable as they come off as less credible and sloppy. Having a professional web design will ensure your first-time visitors get the best impression of professionalism.
2. Outshine your competitors:
A state of an art website designed incorporated with the latest designs can set you way ahead of your competition as it shows they you regularly update and maintain your site. A big sign of professionalism. Not only this, but a professional site will also increase engagement on your site.
3. Lesser bounce rates, better google ranking:
A professional-looking website is bound to hook your visitors. It will attract them to engage and explore what you offer as a business. Since the readers are less likely to leave your page, it will decrease the bounce rate greatly, which in contrast to a poorly designed site, will increase your google ranking quickly. An investment done for a better website design can’t go in vain.
4. Better revenue:
A strategically designed website will gauge the visitors and tempt more of them to stay and review your services at a deeper level. This will in return increase your conversion rates and generate more sales leading to generating even better revenue.
How to achieve a professional-looking website?
Here is what you can do!
Limit the use of colors:
It may be tempting to add every color of your choice when you see a clean canvas, but trust me very bright colors or heavy intrication can be overwhelming for your visitors. Moreover, colors have a huge impact on your visitors in terms of sending the brand message. The safe side is to go for minimalism in everything! Choose a cooler palate that is simple and elegant.
Design a simple homepage:
To help your readers quickly scan your page and save the effort of searching for every word, go for a minimalistic clutter-free homepage with all the important content visible and in front. Your visitor should be able to understand as soon as possible. Try to leave as much white space as you can as it helps in giving a clutter-free look.
“Simplicity is the ultimate sophistication”- Leonardo Di Vince.
Additionally, you can add visuals to make your page more appealing but use the right size. Visuals can easily communicate your message without having to speak each word. Lastly, make sure to add a call to action where you can encourage the viewers to make a purchase.
Ensure readability:
Readability shows how understandable the text on your site is. High readability will ensure that your visitors won’t have to pour any effort into scanning and comprehending the content. Readability can depend on the font you use or the vocabulary you choose.
Keep your sentences simple and avoid the use of smaller fonts. Go for fonts like Sans serif and make sure to not overuse font typefaces.
Make navigation easier:
Poor navigation can increase bounce rates. Searching for information every time will only frustrate your visitor. Use predictability while designing and adding functions. Think where it would be visible without having to search for. Make it easy for your visitors to find information.
Final thoughts:
Before designing your site, look around. See how your competitors are doing it and how well is it working for them. A DIY website can save you a lot of money and hustles while giving you full control of the design. Use the above-mentioned tips to improve your site easily.If you still wish to get a website designed professionally or get an expert’s opinion on your site, visit http://strategyinn.com/ and get 60% off on all our services.
