Due to Facebook’s complex ways of advertising, e-retailers on Facebook are left completely puzzled and daunted by their ways. Well, worry not! Here are 5 brand’s ad campaign success stories by Facebook case studies, from which to learn what’s gonna work for your campaign.
Note: All the results are compared to the results of the brand’s usual campaign.

1. Mazda Video Ads Campaign

Mazda is a multi-national automotive company founded in 1920, in Japan. As Mazda launched its CX-50 (an SUV) it wanted to increase its awareness.
Here’s what MAZDA did to complete this goal:
It broadcasted organic live events on Facebook displaying the vehicle and sharing its details, with the help of the brand ambassadors. And then, they amplified the promotional content on their page. Along with this Mazda ran two campaigns: The video campaign, and the lead the campaign.
The used reach and frequency buying for the video ads – Reach and frequency ad buying is a method of buying video ads in which the frequency of the ad is in your control, and your reach is optimized. In this campaign, their creative team placed their TV ads on stories and feeds. These ads also provided a “learn more” option which redirects the user to Mazda’s website, which is quite straightforward forward thus advantageous. On the other hand, lead ads for lead generation campaigns were also running. The lead ads had a signup option that opened a form, inside the app. This form auto-filled the user’s info with the help of Facebook. Taking into consideration the convenience, these ads surely benefitted the conversion.
So after all these efforts, what shape was their success in? They conducted a brand lift study from 5 May to 30 June 2022 inclusive, and these were the results:
8-point lift in standard ad recall
9.4 million reach of unique audience
40% lower in cost per lead

2. BYJU’s

Byju is a global education technology, found in India in 2011. Their goal was to increase their conversions. Here’s how the Byju’s did it: In short, they leveraged testimonials.
The Byju used video ads and lead ads to advertise their educational services. However, especially, that is by featuring parents of the active users (students) of their educational service to provide social proof. This assured the audience and enhanced their trust in the site, thus encouraging them to prefer their services. Along with the testimonials, they shared details of their educational services in numerous languages and to different extents and included a link to an instant form.
The types of audiences targeted by Byju were mainly lookalike audiences. So in that case anyone with similar properties to their custom audiences would be led to Byju’s.
These are the results of the brand lift study (17 September to 3 October):
7.9-point higher lift in standard ad recall
4.3-point higher lift in consideration
3-point higher lift in action intent

3. Jollibee

Jollibee is among the most prosperous fast-food brands in the Philippines. It is available in Asia, Europe, Middle-east and North America. Jollibee aimed to target younger generations, an audience who usually don’t know how to cook, or is too moody or busy to do so, through their campaign. Good choice!
They leveraged the reel feature in their video ads; and worked with Mediacom to run a video ad campaign optimized for views. However, the most attention-grabbing part of their ads was the ASMR of a “crunchy sound” -don’t judge me I tried my best to describe the sound. The addition of this sounds quite genius as provokes and thus benefits the user’s imagination. So as expected this did result in points lifting higher.
5 points in ad recall individually for the Gen-Z audience and the actual campaign
2 points in top-of-mind awareness
3 points in brand awareness

4. Nespresso Taiwan

Nespresso is a unit of Nestle based in Switzerland. However, recently the TAIWAN branch ran a reigning campaign, due to their experiment with branded-content ads.
Nespresso Taiwan featured content creators with the help of Tagnology, appropriate for their Mother’s day brand-content ad. These creators were asked to upload a post of them promoting their product, and the pictures from these posts were also uploaded on Nespresso Taiwan’s page. Along with their usual campaign. This generously helped in brand awareness.
For the insights of the effective Nespresso Taiwan ran A/B tests and brand lift study from 28 April to 11 May 2022. And this is what they studied:
54% lower cost per acquisition from the combined campaign with branded content ads
points higher lift in favorability from the combined campaign with branded content ads
3.3 points higher lift in reported actions from the combined campaign with branded content ads

5. Meta Advantage + campaigns

This isn’t a brand, but a promotion campaign that uses machine learning, which promotes your products to users who are likely to convert and optimize your budget for the best results. And it is quite efficient considering the positive impacts on the brands that have tried it. For example:
1. Alme – A French fashion brand.
• 20% increase in purchases
• 16% decrease in cost per purchase
2. ChicMe – A clothing brand.
5% higher incremental sales
27% more return on ad spend
23% more sales conversion rate
4% less CPP

Here are highlights of these ad campaigns:

1. Mazda – Broadcasted live events, videos, and lead campaigns
2. Byju’s – featured parents for a testimonial
3. Jollibee – used reels, and added the “crunchy sound” in their ads
4. Nespresso – collaborated with influencers
5. Alme and ChicMe – used Facebook Advantage + campaign

Lastly, If you need help with Facebook ads, we at Strategy Inn are happy to help. Contact us at https://strategyinn.com