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HARNESSING AI FOR PREDICTIVE ANALYTICS IN MARKETING CAMPAIGNS

predictive analytics in marketing campaigns | marketing campaigns

Peter Sondergaard, a renowned analyst, said, “Information is the oil of the 21st century, and analytics is the combustion engine.” To achieve optimal success in the marketing field, data-driven analysis and reporting, including predictive analytics in marketing campaigns, are considered pivotal in several aspects, such as defining and achieving objectives, identifying patterns and trends, and […]

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